Dubai’s tourism sector is not just booming—it’s evolving. With a consistent surge in visitor satisfaction levels, the emirate is setting new global standards in hospitality. According to a recent report by KPMG, 94% of tourists expressed satisfaction with their hotel experiences in Dubai over the past year—up from 92% the year before. This growing enthusiasm is not just shaping the future of tourism; it’s also creating ripple effects across industries like construction, building materials, and infrastructure development.
A New Era in Travel Experiences
The shift towards experience-driven travel is reshaping Dubai’s hospitality industry. Today’s visitors are not just looking for luxury rooms; they seek meaningful, immersive experiences—from exploring cultural landmarks to indulging in authentic Emirati cuisine.
This trend is matched by the UAE government’s ambitious efforts to diversify tourism offerings. Whether it’s wellness retreats, adventure sports, cultural tours, or business travel hubs, Dubai is presenting itself as more than just a stopover—it’s a destination.
Sidharth Mehta, Partner and Head of Real Estate and Construction at KPMG Lower Gulf, highlighted that Dubai is “continuously re-inventing itself for the global traveler,” underpinned by massive investments in infrastructure, technology, and real estate.
What This Means for Building Material Suppliers
This tourism-driven development is not limited to hotels and resorts. As new properties and experiences are built from the ground up, there’s a parallel rise in demand for construction essentials like fasteners, power tools, and building materials.
Local suppliers like Wadi Al Aqeeq Building Materials and Al Majarrah Equipment Co. are playing a crucial role in supporting this transformation. These suppliers are well-known in the UAE’s B2B circles for their consistent quality and wide range of products, including fasteners, construction hardware, electrical fittings, and more—all of which are vital for the seamless execution of hospitality and infrastructure projects.
Technology & Sustainability: The New Cornerstones
The KPMG report also revealed that 88% of hotel guests rated modern technology as a key part of their satisfaction. From contactless check-ins to AI-powered concierge services, the hospitality sector is leaning heavily into smart innovation.
At the same time, there’s a growing desire for eco-conscious and sustainable hotel practices, giving rise to green construction initiatives. Suppliers who offer energy-efficient, eco-friendly materials are becoming increasingly relevant in this space.
Tourism Growth = Business Growth
Dubai’s tourism vision, backed by initiatives like the Dubai Economic Agenda D33 and extended tourist visas for Indian nationals, is not only drawing more global travelers—it’s fueling the engine of economic and infrastructural expansion.
As occupancy rates rise (77.7% in 2024, up from 77.1%), and the Average Daily Rate (ADR) climbs, the demand for high-quality developments is clear. This translates to more business for contractors, project managers, and material suppliers working behind the scenes.
In Conclusion
Dubai’s rising visitor satisfaction is more than just good news for the tourism board—it’s a sign of deep-rooted, sustainable growth. And behind the shining hotel facades and cultural experiences are hardworking suppliers like Wadi Al Aqeeq Building Materials and Al Majarrah Equipment Co., building the foundation—literally—for Dubai’s bright future.
